By Rich Benvin 
A new site with three posts looks unfinished to readers and gives search engines little to understand. Launching with a planned set of around 30 articles shows the site covers its subject properly from day one.
Pick a niche you can cover deeply
Narrow beats broad. “Coffee” is crowded; “home espresso on a budget” gives you a clear reader and a manageable set of topics. You should be able to list 100 article ideas without struggling.
Structure the first 30
| Type | How many | Purpose |
|---|---|---|
| Pillar pages | 3 | Cover each core subject end to end |
| How-to guides | 12 | Answer specific tasks; link up to a pillar |
| Comparisons and reviews | 8 | Help buyers decide; where affiliate income starts |
| Explainers | 5 | Define key terms; build trust with beginners |
| Opinion or experience pieces | 2 | Show who is behind the site |
Link them as you go
Every supporting article links to its pillar, and each pillar links to all of its supporting articles. This makes the site easy to navigate and makes the topic structure obvious.
Launch, then keep a rhythm
After launch, publish one or two articles a week. Plan them with the Content Calendar Generator so you never wonder what is next.
Budget it
Thirty articles is a real investment of time or money. The Article Cost Calculator compares writing them yourself with buying them. Many launches mix both: the owner writes the experience pieces and pillar pages, and buys the how-tos and explainers.
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